Round table meeting on Wednesday 29th April
·During our discussions the subject of retaining customers and using the past and present customer base as a continuing source of saleswas subject of some discussion.
The following ideas and Ideas and suggestions were brought up
Your largest business asset is your current client base
Your second largest asset is your dead client base
· Stay in touch with your past and present clients
Newsletters (Email and Direct Mail)
* Send valuable information not just sales info
* Don’t be afraid to ask for referrals or new business
* Show how your business can help them with something (Save Money…)
· Make reasons to stay in touch or get appointments
* Complimentary warranty calls
* Any excuse to call contact and get in front of them
· Give a value to current customers for referrals
* Referral fee’s
* Gifts
· Stay competitive
* Show how you can help them stay in business not price your service to put them out of business
· Brand Loyalty
* Show your customers how good your service is
* Become friends with your customers (People are more likely to use your service and refer you if they consider you a friend)
· DON’T FORGET TO ASK FOR REFERRALS